You can make your ecommerce business competitive and successful by putting in place effective ecommerce shipping strategies. The most successful business owners utilize strategic shipping options so they can differentiate themselves from their competitors and increase their profit margins. From your marketing team all the way to your fulfillment team, proper coordination is required by multiple teams within your company or organization. By creating an efficient and effective shipping strategy for your ecommerce business, you can ensure a positive trend in your business, but ensure that everyone knows their role in the process.
You have to assemble the best team because every department in your company has a responsibility and job to ensure that the shopping strategy works well with your ecommerce business. Setting your clear goals is very important. Are you planning on increasing your revenue? Are you planning to engage business worldwide? The different ecommerce shipping strategies and their short-term and long-term goals may evolve in increasing conversions, increasing the average order value, expanding market or target audience, decreasing costs, and improving operational efficiency. The most important things to consider when it comes to ecommerce shipping are the product size and weight, shipping destinations, and shipping options. It is best to offer easy-to-understand shipping promotions such as free shipping over $100, or $5 shipping per order. In order to make this happen, you have to classify your products into groups, concentrating on getting the dimensions and weights of your products for lightest or smallest 20% and the largest or the heaviest 20%.
Based on studies, the top options for ecommerce shipping include free shipping, same-day delivery, free in-store pickup, and LTL frieght carriers. When it comes to the ecommerce shipping strategies available, most online stores and marketplaces choose from free shipping, flat rate and table rate shipping, carrier’s live rates, and alternative and mixed strategies. Free shipping is a simple and effective way to get the buy-in of customers so they want to buy more just to avail your shipping promotion, but this option should only be considered if you are making enough sales to cover all the shipping costs, and yet still making profits.
If you want to prevent the challenges of free shipping, it is best to offer flat rate or table rate shipping. For instance, you can offer a good promotion for shipping such as $10 regardless of the value of the order. You may charge depending on the subtotal of the order such as $10 for orders up to $150, or free for orders over $200. If you like to offer the best possible rates, you can go for the live rates offered by UPS, USPS, FedEx, or DHL. Mixed and alternative shipping strategies are the most popular type of ecommerce shipping solution used today.